What to Buy: Armenian brandy and wine (world-renowned quality), traditional woven textiles and carpets, carved wooden items, ceramic pottery, khachkars (stone crosses), and locally-made jewelry.
Shopping Areas: Republic Square has shops and souvenir stalls. The old bazaar area offers authentic local products. Artistic quarter galleries showcase contemporary and traditional crafts.
Negotiation: Bargaining is expected at bazaars and from street vendors. Offer 70-80% of asking price as starting point. Fixed-price shops have set rates.
Handicrafts: Visit artist studios directly for better prices and authentic pieces. Many accept custom orders for ceramics and textiles.
Best Prices: Shop on weekdays away from tourist centers. Early morning visits offer quieter browsing and fresher selections.