Near the main boardwalk and downtown strip suits first-time visitors and nightlife seekers who want restaurants, arcades, live music, and the SkyWheel within walking distance, though summer crowds and traffic are heaviest here.
North Myrtle Beach and the northern shore is a better fit for families, offering quieter beaches, more spacious resort and condo layouts, and easier parking, while still being a short drive from the main attractions.
The Market Common area south of the boardwalk appeals to travelers who want a walkable, upscale mix of shops, restaurants, and green space away from the busiest tourist zone, and works well for couples or business travelers attending events nearby.
For budget travelers, motels and older condo buildings set back a block or two from the oceanfront, especially south of the main strip, offer lower rates while remaining a short walk or drive from the beach.