Shopping in Belgrade
What to Buy:
- Rakija: Traditional Serbian fruit brandy. Šljivovica (plum brandy) is the most authentic. Buy from specialty shops or bring back homemade versions from markets.
- Ajvar: Red pepper spread - a Serbian staple. Homemade varieties from markets are best.
- Serbian Wine: Local wines from Šumadija and Negotin regions. White Smederevka and red Prokupac are indigenous varieties.
- Traditional Crafts: Hand-embroidered textiles, opanak (traditional shoes), pottery, and woodwork.
- Serbian Honey & Propolis: High-quality honey products, especially from mountain regions.
- Turkish Coffee Sets: Beautiful džezva (coffee pots) and cups reflecting Ottoman influence.
- Books & Music: Yugoslav rock albums, contemporary Serbian literature translations.
Shopping Areas:
- Knez Mihailova Street: International brands, local boutiques, souvenir shops. Higher prices but convenient central location.
- Rajićeva Shopping Center: Underground mall near Republic Square with shops and cafés.
- Ušće Shopping Center: Largest mall in Belgrade with 140+ stores, cinema, food court. Located in New Belgrade.
- BIG Fashion Shopping Center: Another major mall in New Belgrade.
- Zeleni Venac Market: Traditional green market for fresh produce, cheese, honey, and local products.
- Kalenic Market: Authentic neighborhood market popular with locals.
- Antique Street (Njegoševa): Antique shops, vintage items, collectibles.
Bargaining Tips:
Bargaining is acceptable at outdoor markets and antique shops but not in regular stores or malls. Be respectful and friendly. Markets expect some negotiation for larger purchases or multiple items. Prices in supermarkets and shops are fixed.
Shop Hours: Most shops open 9/10 AM - 8/9 PM. Malls often open until 10 PM. Many small shops close on Sundays.